Michael Rada
7 min readOct 25, 2020

Famous faces. Collecting them took ten months. It is not the only fact that makes them members of the EARTHSHOT PRIZE council. The second criteria for most of them are, that they are rich or financially secure.

All of the council members proved they fit in a role and thanks to their own effort they become financially independent.

Together they are worth more than 50 billion USD

They did their jobs being a member of royal family, explorer, and zoologist, secretary, footballer, singer, owner of the largest online trading platform with low price products, chairman of one of the largest drink companies in the world, astronaut or basketball star and more. All of them did jobs the love and live their meaningful lives without worries of possible consequences which may follow after pushing for more.

Few directly connected to the PARIS CLIMATE AGREEMENT celebrated for its success delivered next indulgencies and no true positive impact on the global environment.

Others running international companies that leave a deep waste footprint on the only planet we live in. Million of single-use bottles, caps, labels, billions of cheap, low-quality items being shipped from one location to many to be thrown away after just a short use showing its low quality or even danger.

To the leading members of international bodies that created, soon forget the reason for its existence delivered its own existence as the only reason for the consumption of other people and countries' money.

All connects in a body of the next “game-changing platform” to save the world, using the same strategy used for continuous destruction of the same world.

The image above shows the global alliance partners list in which just one name is not representing a non-profit, NGO, or political organization

The image below shows the list of founding partners

The total value of the founding partners' assets is much higher than the personal value of the council members.

When Prince William make the first announcement of the EARTH SHOT PRIZE I was happy and offered him in an open letter the support of INDUSTRY 5.0. As more and more time off the DECADE OF CHANGE was wasted I become sceptical that there would be interest to use or support the systematic waste prevention in a form it is being applied for seven years already by INDUSTRIAL UPCYCLING and INDUSTRY 5.0. The list and specification published on October 6th, 2020 just confirm my feelings to be right, because not a single of the members and partners truly represent the change I expect.

It is fascinating to see that nobody seems to be disturbed by the fact, that a decade, that lost a year, would be one year shorter and that instead of starting the support as declared in 2020, another year would be needed for the assessment and screening by DELOITTE to assure the right papers and certificates and diplomas are on the walls.

I am very sorry to see that the “NEW NOBEL PRICE” for ENVIRONMENT is just the next trophy on the wall of the rich to make them richer, offering less than 0.01% of their assets to get visibility, popularity, and profits for BEING PART.

Despite the fact next week, there should be the next announcement and application rules published, I decided to publish my article today, not to be influenced by the conditions.

Yesterday I was on my electric unicycle in the forest and it was so strong feeling that I decided to record a message. Message for GRETA THUNBERG and after uploading it to my youtube channel I share it with her.

Despite the fact that I see issues mentioned above I will, if possible, take part in the EarthShot Prize competition because my work is delivering the change and it grows up to a global scale, which is not possible to realize the same way the first seven years of the construction of the wasteless world has been done, means only from investing of all profits from the projects that delivered results already and clients pay the price agreed.

What is disturbing most is the absence of critical thinking and curiosity. It seems like the DECADE OF CHANGE is just another financial product introduced to generate profit and popularity and it seems like I am not alone to feel like this. During writing this article I just received a link to another article touching the same topic. This time it was written after a discussion with a billionaire Chris Hohn, who feels the CLIMATE ACTION is just the tool of new pretenders. The tool that reminds the same for five years just adopted by the big, rich, and powerful ones.

I try to contact Chris, but his e-mail is not available, instead of an e-mail many links direct seekers to his hedge fund, charity, interviews, and more, but no direct contact possibility, which is the same with others offering support, behind the wall protected by armed guards, barbed wire and more.

In recent seven years, I have seen so many walls covered by certificates of quality, environmental awards, so many annual reports claiming to be the best and promising to be better next year, and walking on the company ground I saw very different images instead.

Images of destruction caused by single-use and wasteful mindset of the modern age economy that made wasting to the best investment.

In 2020 I consumed all reserves for the expansion of INDUSTRY 5.0 to reflect the global interest in the implementation of the first and only existing methodology helping companies and industries to generate profit instead of waste.

Many big names start to adapt the name of INDUSTRY 5.0 giving it just a BUZZWORD FUNCTION instead of respecting the true and complex content that is being implemented since the very first introduction on December 1st, 2015.

I have not lost my belief in humanity and I hope people and businesses in their hands will help me and pay for the change, to deliver the future to all they love, because every one of us can choose which way he or she will follow and which world she or he would like to build.

And please don't waste your time by searching how to contact me, here is my business card, that reveals all, same as inputting my name or the name of INDUSTRY 5.0 in your search engine.

Have a nice time free of waste and wasting in all its forms and stay safe

Michael Rada



Michael Rada

I am HUMAN. This is the only title you can find after 30 years in business on my business card. Since 2013 I build wasteless world. I am founder of INDUSTRY 5.0