Why I don't follow the circular stream

I am not a rebel, but a thinker with a passion for the delivered results of my hands. Starting my entrepreneur journey after more than two decades as an employee I collected many good and bad examples which I learned from.

One of the life lessons was delivered at a very early age. It was the nature who show me that a narrow stream can be interrupted by a swirl, which rotates not just the water but all that's inside without the intention to release it voluntarily.

Many ask me why I do not simply follow the CIRCULAR ECONOMY experts, institutions, lectures and books delivered by strongly funded sources that took over the know-how of founders decades ago and share it now.

The answer has been delivered a long time before I heard the question.

The whirl turned to Maelström sucking all inside. It seems like the black hole is the next stage.

It seems like everything and everyone “consumed” stay consumed, delivering nothing than somebody else words and ideas.

I do not.

It is me who decide the direction

It is me who uses my eyesight

It is me who ask the questions and does not look for easy answers on google

It is me who decides what the next step would be.

The circular economy was introduced in written form back in 1966. It was introduced before the BIG CONSUMERS BOOM and still, 54 years later, there is not a single nation or industry who can be called CIRCULAR. The only one who did not change is nature which utilizes own resources to nourish its own evolution.

Asking google about CIRCULAR ECONOMY I got 117.000.000 search results

Asking google about INDUSTRY 5.0 I got 117.000.000 search results

What is different despite the millions of dollars, euros, pounds invested in the circular economy and the number of experts and events paid by governments, funds to non-profits and NGO´s?

Generally nothing, maybe just a small topic, which is not of a big importance

INDUSTRY 5.0 delivers results.

CIRCULAR ECONOMY delivers promises.

I am not promising better future, I am creating it and I am aware than not a single carbon footprint ćalculator will change the impact of a man and industry on the environment. No CO2 vouchers do. Putting a price on the evil does not change or weaken the evil, on the contrary, it makes it stronger.

I am sure many of those who follow the circular economy do it because of the search for better, but falling into the whirl the blindness closes their eyes and senses delivering nothing than a circular movement of a never-ending circularity.

I am offering the option

It does not sound so sexy now, you can not find it in the foundations, institutes, scripts, manuals, measuring tools, press releases, white pages and annual reports of corporations, but you can see 117.000.000 : 117.000.000, 54 years : 4 years or one man against many.

The reason I am not following the circular stream is I am the only one who decides the direction of my steps. I decided to go or stay, to swim or dive, to walk or flight. I decide when I learn and when I share my knowledge and methods I use to do it.

I am just a man, but I am a HUMAN and this privilege is mine and I hope many wake up to recognize the same.

Let us build up wasteless world together, utilize our experience, but step from words and promises to action, for only the work of our hands will change the direction of our journey and the journey of the BLUE MARBLE, OUR HOME



I am HUMAN. This is the only title you can find after 30 years in business on my business card. Since 2013 I build wasteless world. I am founder of INDUSTRY 5.0

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Michael Rada

I am HUMAN. This is the only title you can find after 30 years in business on my business card. Since 2013 I build wasteless world. I am founder of INDUSTRY 5.0