U-TURN NEEDED
We do celebrate Waste
WASTE IS TREASURE we hear from all locations all around the globe. Let us use the trash, let us invest in the waste, let us spend money on large projects for waste processing.
There is no other way, say the WASTE INDUSTRY
And all just nod
Millions and billions are needed to manage the waste. “WE THINK BIG,” says the representative of the EUROPEAN COMMISSION when I pointed out that many “doers” can not participate in the EU funding because they don't need so much money the EC offer as minimum support. “WE THINK FOR THE FUTURE,” says the same man.
WASTE CAN NOT BE PREVENTED
The sentence that I have heard so many times in the last eight years, especially at the beginning what I start to write the first chapters of the WASTELESS WORLD STORY
This was one million tons before
Today one by one small so as FORTUNE 500 members learn how easy it is to prevent waste happen.
It is enough to follow the ground stone of INDUSTRY 5.0
The ground stone that everyone can have on his or her table
Having it in front of the eyes to be seen, to be touched. Today from paper, tomorrow from steel, the next day from plastics, but principles are the same.
1–2–3 done right
4–5–6 not needed
Systematic waste prevention is not about the material, but human behavior and its approach to own life and work.
I was speaking recently to one of the senior managers and founders of a large SW company. He has listened to one of my keynotes and at the end, he said “YOU ARE RIGHT, I CAN NOT TOUCH MY PRODUCT, I NEVER RECOGNIZED THAT”
What I see on global markets is not the recovery or innovation. I just see the trial to do the old way with new tools. Instead of U-TURN the industrial players listen to their advisors and let marketing gurus say the same with new words. Words that sound so interesting, so sustainable, so fresh, so …
I was just participating in multiple online events #COP26 #EUROPEANCOMMISSION #UNITEDNATIONS reading messages by #GRETATHUNBERG #ARNOLDSCHWARZENEGGER #RICHARDBRANSON, #JEFFBEZOS #BILLGATES #SCOTMACKENZIE #MELINDAFRENCH #URSULAVONDERLEYEN and many more who call for discussion in delivered monologues which a visitor or viewer have no possibility to interrupt or interact.
NO QUESTIONS PERMITTED
NO QUESTIONS ALLOWED
NO QUESTIONS
Di A Logue does not exist anymore
To deliver the change for many businesses, segments and procedurec U-TURN is must. One reason is clearly shown in the results of two INDUSTRY 5.0 POLLS published on LINKEDIN
Many desicion makers and politicians say lets do all to get back to normal, meaning PRE-COVID stage of economy, but no one ever answer a question to me WHAT IS NORMAL ON OVER PRODUCTION? WHAT IS NORMAL ON WASTING 75% OF GLOBAL CROP? WHAT IS NORMAL ON LETTING PEOPLE DIE BECAUSE OF BYING THRSTY AND AT THE SAME TIME WASTE 347.000.000 LITERS OF DRINKING WATER IN CALIFORNIA CRUDE OIL INDUSTRY? WHAT IS NORMAL ON TURNING ORBIT IN GLOBAL LANDFILL IN JUST FEW DECADES “STORING” THERE 170 M PCS OF TRASH?
We must build NEW NORMAL and I don´t mean FACE MASKS on permenently an lock-down as solution.
THERE IS NO WASTE IF WE DONT WASTE — this should become new normal
and I do believe with INDUSTRY 5.0 and WASTELESS MINDSET we can achieve this stage sooner than any politician and world leader expects
Michael Rada, HUMAN
