Today´s headlines tomorrow´s tombstone inscription

Michael Rada
4 min readAug 7, 2019

Today, on July 7th, 2019 in the morning, starting my work at 6:01 AM I have checked my e-mails and went through the LINKEDIN updates and messages.

On LINKEDIN only 7 posts and articles report to events and plans and measures related to climate change

Companies Must “Zoom Out” For a Sustainable Planet

All of them are connected by an invisible string, all seem to deliver the change, but in fact, they deliver words, sentences, hope, but not the change itself, on the contrary. Delivering believe that they are the solution makes the reality worse.

Fact sheets are just piles of papers, which indicates the power of the waste industry and its intention to keep on the power for a looooooong time, because WASTE IS MUST. EVERYONE IS WASTING, WASTE MANAGEMENT IS NECESSARY. MORE BINS AND CONTAINERS ARE NEEDED

The signs of change are systematically placed along our paths, roads, and walkways including the virtual ones to remind us of the rules and regulations which are in place for our safety, for a better life.

Clean cities are being protected by waste soldiers watching for waste, producing more waste by supplying more bins.

Trains and trucks full of waste crossing the cities, countries, continents, and oceans to let us know WE DO IT FOR YOU. WE DO IT FOR CLEAN WORD.

GOOGLE CAMPS, UN CONFERENCES, IRENA, CIRCULAR ECONOMY WORKSHOPS, TREE PLANTING CHALLENGES

All these signs of change are nothing more than the sign for the end of the speed limit in front of the construction site.

During my childhood in the Czechoslovak Socialist Republic, we have learned about Mr. Julius Fucik, a communist hero who, despite his imprisonment in Naci prison was able to wake up the nation and wrote a book, published after his death. His most popular words have been “PEOPLE WATCH” in the meaning “PEOPLE STAY AWAKE”

This is what the signs remind us of.

There is just one small issue.

Being “awake” for a long time makes us “blind”, we do not see anymore what is going on. That is the true purpose.

I say HAVE A SLEEP and being fresh after your sleep and relaxation look around. What do you see now? Do you see things, the children do?

Do you realize that what you have seen can be done by you and does it give to you the right motivation TO DO?

SO DO IT NOW and HERE!

DO NOT just to listen in airconditioned spaces talking the climate change danger enjoying the right temperature, dehydration, fresh food supply, smiling with the thought how much you achieved by participating in the events. The smiles do not mean change, they mean MONEY.

MONEY DO NOT SAVE THE BLUE MARBLE. PAPERS, POLITICIANS and PLATFORMS DON´T DO IT EITHER.

The only one who can do is YOU

Start now. You may have your fingers dirty, but your action will do more than all the MONEYTAKERS mentioned above. If you don´t know how to, then just prevent waste happens, you will see immediately how different the world would be

Thank you, I am looking forward to meeting you at home

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Michael Rada

I am HUMAN. This is the only title you can find after 30 years in business on my business card. Since 2013 I build wasteless world. I am founder of INDUSTRY 5.0