Michael Rada
3 min readJan 12, 2022

Many of us have the word COUNTDOWN connected to the launch of a rocket, or (at this moment) to the end of OLD and entry of NEW YEAR.

The countdown serves to boost up expectation and nobody is considering that the time before launch can be used more efficiently than counting numbers from the biggest one to zero (or one).

The “17” challenge or as the first start to call it the “GREAT SEVENTEEN” is everything except for standard.

  • It should deliver not one but Eight billion winners and not a single looser
  • It is not local, but global
  • It is open to everyone, not dependent on skills, wealth, or abilities

In fact, this challenge is a countdown in which no one is waiting for the next, lower number, but use the time to deliver as many results as possible in the way that she, he, or it does not waste a single day.

Exactly Two years ago announced Prince William the EARTHSHOT PRICE, which he called several times during his speech THE DECADE OF CHANGE and then started the decade with two years of wasted time, because nothing was prepared, just the GREAT SPEECH TO MEDIA.

ELON MUSK promised to pay 6BN to end up WORLD HUNGER. His promise becomes empty, never gets fulfilled, despite the fact that he was informed that not the UNITED NATIONS but INDUSTRY 5.0 can deliver this result.

The UNITED NATIONS, WORLD ECONOMIC FORUM, WORLD BANK, EUROPEAN COMMISSION, COP26, and many others do exactly the same, delivering empty promises to win more time to do what they did before — TO MAKE MONEY and keep save seats and growing salaries.

The “17” project is different, it started on January 1st, 2022, and will end on May 31st, 2023. Knowing both exact days we can count easily down or up. As described in one of my previous articles, when I was a student and running long-distance runs I count the laps from the total number down to zero. It helps me to concentrate on my aim to be first.

Psychology is an important part of my work

We deliver wake-up calls. Presentations that prepare the audience for what happens next. If nothing is available the audience goes to sleep again, no matter how many FRIDAYS you will call the same message.

Before I deliver the same, the next steps are prepared, tested, approved, and fully functional provided to all, so no sleep but action follow.

On February 1st, not seventeen, but sixteen months for recovery will remain

On March 1st, sixteen

On April 1st, fifteen (and this is not an April joke)

The “17” challenge does face the procrastination issue and cures it

It is very well understood that everyone who joins later, has less time to deliver and implement the change, because of wasting of time. Wasting the most valuable resource we have been given for our life.

The “17” challenge intention is to recover more than just economy, industries, society, and ecosystem, it aims to recover HUMANITY in HUMAN and the ability to value more than just money and economical benefits, to value LIFE and TIME.

The “17” challenge started already, and it ends on May 31, 2023, let us do all to deliver a new standard for the life on the planet, we call our HOME

Have a nice day free of waste and wasting in all its forms and stay safe

Michael Rada, HUMAN



Michael Rada

I am HUMAN. This is the only title you can find after 30 years in business on my business card. Since 2013 I build wasteless world. I am founder of INDUSTRY 5.0