The truly Wasted VALUE

My article today started 60 years ago. It was the moment when my Grandma (which pass away 8 years ago) with my Grandpa (who is with his 96 years sleeping in next room) bought set of cups to deliver new beauty in their small flat.

When I was a kid more than four decades ago, my Grandma makes me in this cup hot cocoa with milk which I enjoy by every visit.

Today, I am holding the same cup in my hand, in the house of my parents listening to the story told by Grandpa about the troubles during the purchase in communists Czechoslovakia.

I do it just one day after next APPLE KEYNOTE speech where new iPhone and other products have been introduced, by the producer who delivers exclusivity with one-year lifecycle before next and better product came.

For six years already I am creating wasteless world by teaching producers, companies, people and governments HOW TO PREVENT WASTE HAPPEN WITH SYSTEMATIC APPROACH AND TOOLS I DEVELOPED TO BE ABLE TO DO WHAT I SET AS MY GOAL, TO CREATE WASTELESS WORLD.

Almost daily I am in some factory, looking at the volumes of waste which stands behind every new product. Waste created by the production of disposable product serving for short time joy.

Not only APPLE, but many others deliver happiness packed in shiny cover. IFA, GOOGLE, ANDROID, ALIBABA, IBM, SKODA, BMW, TESLA, no matter which one, all fill the only home we have with waste, creating volumes of short time life products to people who forget to value the unique and generation lifecycle produced with love and passion by people for people.

INDUSTRY 5.0 turns back from quantity to quality, people will produce for people delivering not just short joy but life long memories which can be touched and enjoyed a long time after their creators pass away.

My name is Michael Rada and I am a HUMAN

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