THE RICH ONE OWN THE GARBAGE BINS. THE POOR ONES FILL THEM UP AND PAY THEM

Michael Rada
3 min readOct 31, 2019

This sentence resonates through my head for a few days already so I decided to transfer it to the blank screen of my laptop.

It delivers clearly answer on the question of why the WASTE INDUSTRY is one of the most influential industries and one of the most profitable in the world and why despite the lack of delivering the promised results it keeps receiving millions and billions of dollars, euros, crowns, yens and so own.

The answer is so simple and obvious, that we just did not think about it. It was all the time in front of our eyes making us blind.

The reason why more and more garbage containers, bins, and other places dedicated to waste storage are being requested is clear now, so is the “recycling” which in fact reduced to waste separation.

MORE BINS = MORE PROFIT

MORE BINS = MORE TREASURE-BOXES

MORE BINS = MORE ADDICTION

MORE BINS = MORE WASTE

If you ask who will have more profit, the answer is the waste industry and everyone who puts his or her money in it. Banks, Politicians, even organizations like GREENPEACE, OCEAN CLEAN UP, and many others

If you ask who have more treasure-boxes, the answer is the waste industry

If you ask who is more addictive, the answer is people and business, which with every new trash bin learn that WASTING IS NORMal, a STANDARD

It is as simple as that.

Even more, simpler is to change this. Change the mindset from wasteful to wasteless. You just have to PREVENT WASTE HAPPEN,

CUT THE STREAM BETWEEN PRODUCT and WASTE

It does not cost anything and yet, the benefits are visible immediately.

The difference between RICH and POOR is small. The journey of both cross at the trash bin.

The first one own it and profit from

The second one fill and pay for having it every single day

It has to be said and I do it under the supervision of man, which are portraited from broken vinyl records, the man who changed not just themself but nations and the world. The man which presence I miss but hear their words in my ears.

Tomas Garrigue Masaryk — President founder of Czechoslovak Republic

Václav Havel — first post-communist president of the same country

Karel Kryl — a singer with deep thoughts

I am sure it is not only Michael Rada and Michal Horacek, who knows the change is not mater of repeating strikes and rude words, but of one man´s hands, soul and mind.

THE RICH ONE OWN THE GARBAGE BINS. THE POOR ONES FILL THEM UP AND PAY THEM

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Michael Rada

I am HUMAN. This is the only title you can find after 30 years in business on my business card. Since 2013 I build wasteless world. I am founder of INDUSTRY 5.0