Michael Rada
3 min readFeb 18, 2021

Before I start my article today, let me tell you that writing is not new to me. I started on November 20, 1989, and since that moment never stopped.

For many years I wrote with a pen on paper

With the first notebooks, I turned to electronics, and since 1992 probably I write in digital format.

In 2014 I began to blog and since then I do write a daily blog in Czech and in the English language.

The reason for my article today is the response to my almost seven years old article, which I never see before. The article name is


And it was the first one in which I name the language used as the main communication tool within the entire INDUSTRY 5.0 environment.

The response I speak about generates more than 25.000 views on LINKEDIN in just a single day and the number keeps growing.

This is a lot, especially if you take into account that many members go to the next articles, read the next posts to learn more about the author and his work.

I never accept a project without speaking with my client and without going through the factory or company. Communication is the pillar of success.

If I am not able to speak the same language (not speaking about Czech, English, or German) but the language of efficiency, I do not sign a deal or start.

Probably it will not fail, but the process will be wasteful and this is what I do prevent.

In a few days from now, I will have several important discussions, on the governmental level in several countries and with several organizations. Every day I prepare for NEGOTIATION WITH GIANTS

I don´t fear or feel discomfort

No, why should I?

On the line would be HUMAN and if not, it will be the last discussion we will have. I do not need the giants to feed me, I can eat alone. I do not need the giant to pay me, I deliver the results and get paid by others who will benefit from the results. I don´t need the giant to take me fast from one place to another, for I enjoy walking and riding on my electric unicycle instead.

It is the GIANT who needs ME

and this is the difference

The advantage of the small man is that he or she does not need others to feed, advise, calculate, approve, deliver. He or She can do it alone.

If he or she needs it, ask for support by directly speaking to the other small man or woman, boy or girl, seniors. If the language of efficiency applied, everyone will understand the content the same with no doubts.

During the writing of this article, 2.000 more saw the content delivered seven years ago. This is in “few minutes” more people than live in the entire city I lived as a child.

These days I am able to speak the language of efficiency with people in 125 countries of the world. In nine INDUSTRY 5.0 is already represented by local ambassadors.

We all speak the same language

Will you join us now?

Come in and speak

Michael Rada, HUMAN



Michael Rada

I am HUMAN. This is the only title you can find after 30 years in business on my business card. Since 2013 I build wasteless world. I am founder of INDUSTRY 5.0