Michael Rada
4 min readSep 19, 2022

This chapter is the 18th of the WASTELESS WORLD STORY that has the word “GIANT” in its name. The first one was published in 2014 already.

You may ask why I choose so a horrible picture for the header image. The answer is simple, it is one of GIANTS´RULE

Which one?


What you see is a broken cable drum with a diameter of 60 cm

It was made from plywood and metal bars. There would be nothing wrong if the bars are not in form of rivets, which makes it impossible to disassemble the cable drum (cable coil) when empty.

From my point of view projected into INDUSTRY 5.0 projects, this is a construction fail for it makes the reuse, due to high shipping cost of empties not well applicable when speaking about the shipping cost.

You may ask how do I know?

I do because nine years ago, I broke the GIANT´S RULE and established my own, rules that become the rules of THE FIRST INDUSTRIAL EVOLUTION EVER LED BY MAN (HUMAN) called INDUSTRY 5.0.

Three years ago I found a way to load the “bad” designed packaging in a way that would be of benefit to all and since then, every 14 days, sometimes weekly I load CABLE DRUMS saving them from being landfilled.

I load them with my hands because only the POWER OF TOUCH is able to increase the truck capacity from the standard of 198 pcs to up to 405 pcs instead.

SINGLE-USE is a mantra that helps many giants to become GIANTS.

The trick is easy single-use combined with addiction, which means the opportunity to produce again and again and again and again and again. No responsibility after the sale means no trouble.


Everybody else, who is not a GIANT is simply not visible or audible on the GIANT GAME BOARD, this is why not the FRIDAY´S CALLs, Not the needs of people, not even the needs of entrepreneurs and companies are heard, for the GIANT HEADS are too far, so the ears and eyes.

Speaking about the eyes, do you know that the GIANTS ARE BLIND?

Thanks to this, their balance is disturbed and turned to disbalance instead

This disbalance is the reason why the GIANTS sit in one and the same place and do not move. Their overheads grow so as their belly. Unable to move they become addicted to their own hunger for more, no matter what. Just MORE IS NEEDED.

The first who broke GIANTS RULES are the GIANTS. Just look at the business and industrial environment, where “mothers” set rules, which “daughters” respect, but mothers broke.

Same in the life of families where rules parents set, parents broke first.

When I created the ground stones of INDUSTRY 5.0 I was aware of the GIANTS RULES spending 23 years serving (being employed) by small so big giants up to the biggest ones spreading their weight over all continents. All of them are similar in the way described above. All have GAME BOARDS fitting their needs ignoring the needs of others. SECRETS and NO TRANSPARENCY were the first you learned. The difference between the content of ANNUAL REPORTS and REALITY is so big, that it destroys all bridges once established.

INDUSTRY 5.0 does not follow the GIANTS RULES, it has its own, which in fact are no rules but the flow that NATURE show so well

NATURE that all the time finds its way to live

In INDUSTRY 5.0 roots is stated that permanent change delivers the future. No uniforms needed to follow the same aim


The CORE TASK of the day


Have a nice time free of waste and wastingin all its forms, stay safe and free

Michael Rada, HUMAN



Michael Rada

I am HUMAN. This is the only title you can find after 30 years in business on my business card. Since 2013 I build wasteless world. I am founder of INDUSTRY 5.0