probably all of you have seen similar on a product. Usually printed on food packaging, but you can find it on soap, shampoo, toothbrushes, and many more items.

If you dig in history, you will find that BEST BEFORE and expire or EXPIRATION date are probably younger than you, or almost sure that it is younger than your parents

It is being “SOLD” as “CUSTOMER PROTECTION” but in fact, it represents the protection of an “EVIL” hidden in detail.

It serves the same MASTER as the CARBON EMISSION TRADING


The Expire date should protect the end users and consumers, but instead of that, it protects the broken ability to put in line the real market needs and the production volumes.

As stated in the link above EXPIRATION DATE or BEST BEFORE represents the SHELF LIFE, which is being extended by the use of chemicals, extensive use of packaging, and many more tricks introduced to keep products on a shelf looking fresh and tasty even months and years after being produced, stored and delivered to the shelf.

Disconnection of NEEDED from PRODUCED grow every single year since introduced. Meeting FRESH in stores is an exception, if not counting the sign FRESH above every second shelf.

BEST BEFORE is in fact great for the BEST AFTER


  1. If not purchased, it becomes waste
  2. If becoming waste, the WASTE INDUSTRY will gain profit
  3. If wasted, it will not be reused or utilized again
  4. If not used or utilized again it will be produced again
  5. If produced again, the money needed for material and resources
  6. If money is needed, new debts and loans created
  7. If not purchased start with number one

It is time to make a cut and get back to the roots when without having EAN CODES, COMPUTERS, SCANNERS, ONLINE CONNECTION, and REAL TIME ACCESSIBILITY TO DATA, the baker baked just enough bread for the day and just enough milk and butter was delivered to stores. The days when cars have their buyer before being produced and no graveyards of new cars needed,

We have developed so many tools and technologies that can improve the situation, but we use them wrongly setting up LOSS AND DAMAGE FUND instead of funding prevention of both.

INDUSTRY 5.0 started its journey FROM VIRTUAL TO PHYSICAL and every single day it proves it was the right choice

The politicians serve us one expired the day after another

2050 / 2030 / 5 years election time / Next COP /Next CLIMATE CONFERENCE and so on

After every single one, any responsibility for not delivering results is gone. The only that remains is the IMMUNITY of the decision-makers. Immunity was included in almost all legislations of the world.

Same or similar to the immunity of the rich ones, that steal billions, and are released by paying millions.

With the global transformation will the meaning of EXPIRATION and BEST BEFORE DAY changed. Both would be bound to results and the result of the produced product would be the USE of the product, not its life on the shelf.

Soon you will learn more



Have a nice time free of waste and wasting in all its forms, stay safe and free

Michael Rada, HUMAN



I am HUMAN. This is the only title you can find after 30 years in business on my business card. Since 2013 I build wasteless world. I am founder of INDUSTRY 5.0

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Michael Rada

I am HUMAN. This is the only title you can find after 30 years in business on my business card. Since 2013 I build wasteless world. I am founder of INDUSTRY 5.0