Michael Rada
3 min readDec 23, 2022

Do you see INDUSTRY 5.0 logo?

I do

The image was taken at 4 AM in my office and the LOGO on the phone stand is just in the middle. Happy you see it already.

This is how our senses and brain work

Despite the fact that the eyes do not see more than the red spot, the description and your own imagination help you to see what is described.

Today in the morning JAGUAR LAND ROVER SOUTH AFRICA published information about the setup of a FURTHER ADVISORY COUNCIL with a clear and understandable aim

There are 8 members already but one name is missing

My name

If you count to the growing number of INDUSTRY 5.0 NEWSLETTER subscribers, you realize sooner or later how many companies, individuals, and organizations adopted the term INDUSTRY 5.0 to promote their own work, products, or services, without having any relation to INDUSTRY 5.0 principles or origin. It is so easy to utilize the work of others and sell it as its own. This is a principle on which in fact “capitalism” and the “modern age economy” is built.

Few who do not work, get the majority of the profit, and those who work hard every day to produce, share the remaining 1–2%.

Many of those who work so hard are silent, almost deaf, at the workplace delivering strong messages at the pub.

More and more companies, corporations, and organizations speak about going in the direction of INDUSTRY 5.0 standing in a room filled with darkness tapping around to find help. Holding on to the first one who taps for help feeling stronger. When the first movement in a new direction came, feeling happiness, joy, and hope that they finally move out of the darkness unless they realize to walk in a circle.

It seems like the majority fear the FOUNDERS and PIONEERS, men and women that did not fear and created blue oceans where no one expected ever to see the water surface.

In one song by one of the most famous and for a long time baned in communists time Czech singer KAREL KRYL he says the following words at the very beginning

“The role of personality in history practically consists of a willingness
to die or be killed before she or he withdraws what was said”

The reason why I am protecting INDUSTRY 5.0 so hard is probably connected to the time when I was living behind the IRON CURTAIN separating EAST from WEST, GOOD from EVIL, and COMMUNISM from CAPITALISM. Times in which “no personal rights or freedom” was granted by the constitution which instead of HUMANITY support COMMUNIST PARTY RULES.

The company that would like to go IN THE DIRECTION OF INDUSTRY 5.0 is JAGUAR LAND ROVER and I hope it will contact me and offer a role on the newly established board because there is nobody in the world who knows INDUSTRY 5.0 better than me, Father. The remaining 8 are experts in digital and virtual, so it is necessary to connect the company with the soil, the surface, planet, because if there will be no planet, the CAR will become just part of a global landfill.



Have a nice time free of waste and wasting in all its forms, stay safe and free

Michael Rada, HUMAN



Michael Rada

I am HUMAN. This is the only title you can find after 30 years in business on my business card. Since 2013 I build wasteless world. I am founder of INDUSTRY 5.0