The day we started to watch for weather on the screen

Michael Rada
3 min readFeb 6, 2020

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Instead out of the window, we check the current weather conditions through the display of our phone ask google or Siri.

It seems like we do not trust our eyes and brain anymore

Instead of trusting our lungs, we watch the calculations of emissions in the air

CO2 become money for all who trade with the air

Formulas tell us if we do good or bad

Logic changed to Math

Blind belief in CO2 FOOTPRINT calculation makes us happy every time we see the arrow going down.

Our screens deliver happiness or sadness based on the needs of those who benefit from us being happy or sad.

The year 2019 the number of sustainability targeting conferences, events and discussions increased by hundreds of percent and 2020 boost this in the first months already.

Charts, Numbers, Images are being presented in well-airconditioned spaces giving all participants the right feeling of being on the pulse of the time, just checking the state of the smartwatch on our wrist.

The words “WE ARE STARTING ON TIME” are rewarded by clapping, nobody cares about the 15 minutes slip.

WE CAN DO IT

WE WILL PLAN IT

AND ASK OTHERS TO FULFILL OUR PLANS FOR US

This is the solution

Money spent on tickets, hotels, airline fares. Money spent on donations for the next event. We claim not to have the money for the work.

Cities woke up from a nice recycling dream to find out, it was just a dream

Paper, one of the last paid commodities changing from profit to loss for all who separate the waste.

The waste industry reaching for next price in the run of most profitable industries delivering nothing than empty promises and growing bills for moving the trash from one place to another.

Watching for current weather on the screen in our palm, standing next to the window, we forgot AI and ROBOTS do not care about the clean air or water. Data do not care of night or day.

The battel for the future lost if we do not build it with the power of our hands.

Look out of the window

This is the true world

and it is only our decision if we keep it, maintain it and make it a nicer place to live or lose it, exchanging it for the glow of our new shiny screen and the beautiful world behind.

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Michael Rada
Michael Rada

Written by Michael Rada

I am HUMAN. This is the only title you can find after 30 years in business on my business card. Since 2013 I build wasteless world. I am founder of INDUSTRY 5.0

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