Michael Rada
3 min readNov 17, 2022

In the old, old times, which no one remembers anymore, those who cheat and steal from others have been penalized, put on the pedestal of shame, and marked so that everyone will understand whom he or she met.





But this should not be the end of the story.

My question is why we forgot CLAY? we do use it in many countries just for the mass production of tiles, some small volume of pottery and art and that's all. I am not speaking here about some new-age material, I am speaking about one of the oldest materials which in fact is created when SOIL meets WATER (please accept this simplification please)

In fact, clay serves HUMANS from very early existence. Firstly he or she learned it holds water better than just the hands, when the fire was invented learned to make first vessels and “containers” of many shapes and colors to carry food, water, and much more in, including the fire. Not so much later it was used to build a house that become stronger and even weather-resistant. For thousands of years was clay an important part of our lives directly or indirectly, until we learned to process metals and other materials.

Step by step we went away from the clay but in many families usually, the mothers value clay products during cooking, and in some nations like INDIA some dishes simply can not be replicated if no clay pots are available.

The love for clay is given among others by its great insulation features and ability to keep heat, so as cold, for a long, long time. Clay is valued in many “underdeveloped countries” as the developed ones call them thinking that development is represented by two words


which is not true at all

Twenty years ago, I have the opportunity to visit a tiles production facility that already at that time had self-driving manipulators delivering the semi-finished and finished products on factory ground with no need for human touch. The factory was a truly dusty environment and despite being long before I started my WASTELESS WORLD JOURNEY I asked what happened with the waste and learned that small share ger repurposed and big shares landfilled.

At that time for the producer, WASTE was not such a big issue as it is today.

I even receive an offer to take care of it, if I want, which I rejected being a logistician and manager at the second-largest Japanese corporation.

Today, with the expertise from 9 years of the construction site of WASTELESS WORLD I am asking why, the producers of FRIDGES, COOLROOMS, and even heat insulation do not utilize clay anymore. It is most probably that the weight of a fridge will increase, but at the same time will significantly improve its insulation properties which can result in a significant reduction in consumption and energy bills. I am looking forward to who will be the first producer of “DEVELOPED COUNTRIES” who will offer not only FRIDGE but for example air conditioning units or heating elements where plastics of metal would be exchanged with clay. Remembering the lessons given to me by JOSEF KERDA, a refrigeration expert who was at for several years my boss in his company I would like to find someone who will build up a heat exchanger, or its elements using clay to compare its efficiency with standards available on the markets.

You may ask why there is no pot or clay in the header image. The answer is the question. Which packaging carries more rice BLUE or GREEN?



Have a nice time free of waste and wasting in all its forms, stay safe and free

Michael Rada, HUMAN



Michael Rada

I am HUMAN. This is the only title you can find after 30 years in business on my business card. Since 2013 I build wasteless world. I am founder of INDUSTRY 5.0