THE CHERRY PICKERS

Michael Rada
5 min readJul 18, 2022

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There are two types of cherry pickers.

The first one comes to a tree in a boiler suit, climbs up, and starts carefully to pick up one by one filling the basket until it is full and he goes, empty it and with the empty one goes into the tree to repeat the process. Sometimes he gets paid a dollar or two for the full basket.

The second one never wears a boiler suit. He or she does not climb a tree and sell the results of the hard work of his or her hands. She or He just picks up the cherry on the top of a cake, gets paid thousands and millions for the gesture and the cherry frequently ends up in a garbage bin.

I wear my boiler suit so as a tie. Together. The first one to work. The second one to talk.

I never talk without working first

Each of my keynotes is not only prepared by myself for weeks and months but reflects years of work and results delivered by my hands.

I never pick the cherries on other people´s cakes, without helping them to bake the cake first and picking the cherries on the tree.

This is different for many

Look at the keynote on INDUSTRY 5.0 delivered by JOHN PLUNKETT by DFI

and compare how John´s keynote match with INDUSTRY 5.0 and my keynote to DAVOS 2022

No relation?

This is standard

This is the way to recognize one cherry picker from the other

John is a Salesman and I am sure he is a good and experienced one, but he so as his company has nothing to do with INDUSTRY 5.0, the name was just used to rise up the number of hits, it became BUZZWORD losing all connection to the origin and principles of INDUSTRY 5.0

One of many

This is the result of a search limited to 24 hours

I just finished listening to John´s speech. He uses the term INDUSTRY 5.0 exactly once without even trying to put it in a relation to anything. Every time I found that a speaker, author, or person does not understand the origin and principles of INDUSTRY 5.0 I offer help and support

In most cases, the comment is deleted and the author never replies so I just wonder how DFI and John himself will react.

There is one more difference between both cherry pickers groups. Only one has money and time to spend on ads and promotions. Guess which one?

Before December 1st, 2015 not a single person spoke out the name of INDUSTRY 5.0 concentrating on and glorifying only INDUSTRY 4.0 introduced with strong financial and political backup just two (four) years before. Many of the cherry pickers of today did not exist yet on the day when INDUSTRY 5.0 was born, others sell the same solution as they sell today using just a different buzzword.

In the INDUSTRY 5.0 DAVOS 2022 keynote, there are among many others two slides indicating those who prefer to wait for the cherries to be picked up from the trees, washed, packed, transported, washed up again, and only one selected while the rest wasted. It is just a small selection, but all of them have something in common

all of them pay yearly half a million USD for the WORLD ECONOMIC FORUM strategic membership, which WEF proudly presents on its own website

There is something more common to all, that nobody before me has presented

These are the names of companies that follow INDUSTRY 5.0 development waiting for the right moment to pick up the one and only BEST CHERRY on the cake and say

WE DID IT

No, you don´t, because without my own work, without selecting the right name for the newly born, nobody dares to disturb the INDUSTRY 4.0 funded and glorified by so many not for the results delivered, but for the promotion itself

The time of cherry-picking is close again and here is the CORE TASK for you

FIND THE NEXT CHERRY TREE, PICK UP THE CHERRIES, WASH THEM AND SHARE WITH OTHERS AND PLEASE, NEVER FORGET TO PLANT SOME OF THE STONES IN THE GROUND BECAUSE ONLY SO, NOT JUST SHORT SWEET TASTE OF FRESH CHERRIES WILL STAY ON YOUR TONGUE, BUT THE POWER OF TOUCH WILL DELIVER THE FUTURE BY GIVING THE TOUCH TO THOSE WHO WILL COME A LONG TIME AFTER WE ARE GONE

Have a nice time free of waste and wasting in all its forms, stay safe and free

Michael Rada, HUMAN

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Michael Rada
Michael Rada

Written by Michael Rada

I am HUMAN. This is the only title you can find after 30 years in business on my business card. Since 2013 I build wasteless world. I am founder of INDUSTRY 5.0

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