Sustainable Developed Consumption

Sustainability is in everyone mouth for a while.

Wikipedia said that the idea can be tracked down to Hans Carl von Carlowitz (1645–1714) which is very surprising to me for until 1997 or even 2002 there was no talk about in the world of business. The only place sustainability can be found have been the annual reports of big corporations and companies, claiming their action to be sustainable.

There started the claps.

Kyoto Protocol makes visible some of the damage caused by the “engines” of profit generation and put a price on it to make some more profitable without changing the behavior. Quantity of production doubled in some segments. Damage doubled, but get legal cover by Emission Trade.

All parties have been satisfied, except for one — The Planet.

But who cares, we fly to space and will find a new one

22 years later introduced the same people and same countries another tool to keep the wheels running 17 SUSTAINABLE DEVELOPMENT GOALS.

Enlarging the emission trade with further indulgences covering almost all

The Sustainable Development Goals are:

1. No Poverty
2. Zero Hunger
3. Good Health and Well-being
4. Quality Education
5. Gender Equality
6. Clean Water and Sanitation
7. Affordable and Clean Energy
8. Decent Work and Economic Growth
9. Industry, Innovation, and Infrastructure
10. Reducing Inequality
11. Sustainable Cities and Communities
12. Responsible Consumption and Production
13. Climate Action
14. Life Below Water
15. Life On Land
16. Peace, Justice, and Strong Institutions
17. Partnerships for the Goals.[3]

I am sure four years later you can see the result very similar to KYOTO PROTOCOL change.

Every one has SDG goals in mouth, in white papers, annual reports, but the reality is very different from the plan.

Goal number 12 — Responsible Consumption and Production seems to be understood from the industries as volume booster — PRODUCE MORE, CONSUMER WILL CONSUME MORE

Who cares that nobody ask?

Matching consumption with production is a waste of time for many.

UNITED NATIONS, EUROPEAN PARLIAMENT, WORLD BANK, CORPORATIONS, GOVERNMENTS all of them are fed from profits, not from balance.

Profit came from Consumption which equals to Spending.

I am just a man and my business card present the highest title I reached after three decades in business and industry.

My aim is not to deliver the next goals, or currency or to make the rich one even richer. My aim is simple — TO BUILD WASTELESS WORLD.

The only way to do that is to prevent waste (in all its forms) happen

I do not need to go through 17 goals to evaluate my action, I just do and looking back I see the results.

In WASTELESS WORLD people do meaningful work, work with love to deliver products which are loved and used. The people share the profit of the work, who worked more, get more after the result is delivered. Needs are set in line with produced volumes and the production sourced from on-the-ground-mines first before touching other resources. The value-less members (organizations, companies, people) have no more possibility to profit on the work of others.

Before setting up my own business entity, I wrote IBCSD STATEMENT and place it online. It was two years before SDG GOALS have been announced and I am proud to follow every single word (despite the grammar issues).

People are changing and companies, facing reality, start to change as well. For now, it is time to change the policymakers as well from “value-less to value-adding” members of the global community and to stop feeding the “dream of consistently growing consumption” and change it to wasteless equity between needs and delivery.