NESTLE — SWEET ZERO

Today in the morning LINKEDIN post delivered to me a new story related to the activity of global food producer the NESTLE company.

The story says NESTLE INTRODUCES A NEW KIND OF CHOCOLATE WITHOUT SUGAR

I like chocolate, but to be honest this is not the news I am expecting from the global brand

I do not care if in chocolate would be sugar or additive or natural sweetener if the taste would remain the chocolate taste.

What I expect is the NESTLE company introduce would be the product or implemented solution which will reduce the volume of waste generated through products produced and distributed by the company and its partners.

Because nothing happened in the last 3 years, when I asked the company to prevent waste happen I was in search of solution myself. I found it and inform NESTLE. I did it repeatedly informing about the progress of the development and finally, on Friday, August 2nd, 2019 I received the first-ever replay not generated by the robot.

The replay says I do not have to worry for there is already a solution. In the Czech Republic, it is called EKO-KOM and NESTLE already pay for the “GREEN PUNKT” to solve all the issues related to consumer packaging.

I received a link to the company website explaining more in detail the processes which make from trouble, a Don´t worry be Happy solution.

But let me ask you, dear NESTLE, is garbage bin or container really a solution?

NO.

But you pay your money exactly for this. Who told you EKO-KOM and other similar organizations in other countries process your packaging the right way? The company itself? Their website? The certificate of authority? The state which they represent?

It is not the case. The majority, if not all similar organizations and companies, just take your money and give you STAMP and COVER, but the reality is very different from the promised action.

If you want a real change, you do not need to pay organizations for paperwork, but you can start yourself to PREVENT WASTE HAPPEN. NOT tomorrow, but today.

You may found soon that once TROUBLE can become TREASURE and the number of proud brand ambassadors would grow to be proud owners of jewelry “delivered” by the sweet taste of coffee or chocolate.

Just give me a call +420 728 492 512

INDUSTRIAL UPCYCLING and iNDUSTRY 5.0 are already here to help you to prevent waste happen.