Michael Rada
3 min readMar 16, 2020



It is stated on my business card. I am proud of this title for it reflects the true nature of my work, of my life, of my own being.

I am writing these lines at a time when many slow down or stop the work and instead of introducing with the title and company name, they start to use their own name instead of remembering the same I did a long time ago.

They feel the HUMAN part inside and speak it out

The whole world seems to slow down and many claim that a drop in income will have a catastrophic impact on society forgetting there was no society anymore. The society of humans was turned into consiety of products.

Consiety means CONSUMABLE SOCIETY, name which I introduced back in 2014.

HUMAN turns to product and number

Each and Every product having its own name with digital transformation into the number which can be remembered better by computers that once should help, direct our steps today. Value of HUMAN indicated by the bank account and financial statement, which both contain just two digits ONE and ZERO.

For more than five years starts my presentations with slide named WHO WE ARE

No matter who sits in front of me, who watch, I ask the same question which lack a question mark, because it serves as the answer at the same time

The wake-up call comes with next hit on the enter

The pandemic does help us to become aware of this fact globally for in times of fears and worries other titles are worthless no matter how many times the politicians show up on screens to prove they are MORE.

Hidden behind the screens and cameras, closed in disinfected rooms, delivering sets of wrong decisions they try to beat the others acting too late and without any clear vision and transparency trying to separate the ones with TITLES behind the name and the others.

Most of the governments and businesses globally have not been prepared for a similar situation despite the fact every two to four years similar outbreak took place in some of the regions of the world.

All of those who spoke about agility stay stuck, claiming money for losses already before knowing the consequences.

And the rest wakes up

Day by Day more people realized that career and love to work have been so far apart, that they forgot what does the LOVE and PASSION to the work means.

Once again the hands touch the soil, metal, wood, flour. They try to make the mean with their own hands not being delivered by courier or messenger.

Overnight our HUMAN nature is there and asks to be utilized

And I am so happy on December 1st, 2015 the first line in the new book was named FROM VIRTUAL TO PHYSICAL for it creates the opportunity to start once again.

It is not the restart of CONSIETY, it is the evolution of SOCIETY





Michael Rada

I am HUMAN. This is the only title you can find after 30 years in business on my business card. Since 2013 I build wasteless world. I am founder of INDUSTRY 5.0