Michael Rada
4 min readDec 17, 2020

The first time you would be able to read this text would be 7 days before Christmas day 2020. In fact, it is 7 days before the whole world celebrates my birthday the same as it did in the last 48 years. I would be FourtyNine which is strange because I feel like to be born again every single day for the last seven years of my life.

The reason is my work which fulfills my life every single minute since the moment I left the corporate world and start to build new world, a wasteless one. Since that moment I am able to live a Meaningful life again.

I am writing this article on November 24th, 2020, just after I finished the next meeting with SHIV RAO CHALLA and his colleagues from 3R ZERO WASTE company, the Ambassador of INDUSTRY 5.0 in India. Despite the fact that the company exists for less than two months, Shiv, Rohid, and others on board, have 20+ years of experience on-site, the personal physical business experience that let them understood the true value of the unique approach INDUSTRY 5.0 delivers to all who learn about its existence and decide to join.

The meeting with Shiv follows another three meetings. Online meetings of course. Three presidents of companies of three continents discussed with me how to implement INDUSTRY 5.0 in their own business, company or corporation. We have long discussion with did not end with frustration but solution.

In the meantinme already 439920 views have been registred on the INDUSTRY 5.0 keynote speeches post uploaded on my youtube channel. This numbers have not been reached on Facebook, Twitter or TikTok, but on LINKEDIN and the biggest number on a single post was higner than 150000 views in just four days.

All these people can learn, what I was not able to discuss with them in a face to face meeting, like I did with the presidents mentioned above, but they can get it in a form of a wake-up call prepared and shared to WAKE-UP and INFORM all, that waste can be prevented.

Shiv name it right by saying companies and corporations can be interested to become part of INDUSTRY 5.0 to be co-branded or co-branding partners.

This is right for INDUSTRY 5.0 offers once in a life time opportunity to be part of the First Global Industrial Evolution ever led by man. Evolution that change old habits and deliver new way how to work and live on a local so as global scale.

One by one receiving industries and segments the outline of the changes which are comming much faster than anyone expected before. One by one have the business owners, so as the workers and students the possibility to see and be part, co create the wasteless future and they are open to that, willing not to talk, but to act and this is great to see and support.


According to INVESTOPEDIA is CO-BRANDING “ a marketing strategy that utilizes multiple brand names on a good or service as part of a strategic alliance. Also known as a brand partnership, co-branding (or “cobranding”) encompasses several different types of branding collaborations, typically involving the brands of at least two companies. Each brand in such a strategic alliance contributes its own identity to create a melded brand with the help of unique logos, brand identifiers, and color schemes.”

You can guess what is the name of the strategic alliance. Yes, you are right, it is INDUSTRY 5.0, the first industrial evolution ever led my man (HUMAN) with one and only -non-financial goal, which is the creation and maintenance of the WASTELESS WORLD.

Within five years of existence INDUSTRY 5.0 proves its function by delivering results and this make it different to other “sustainability actions like COP, PARIS AGREEMENT, CIRCULAR ECONOMY or the 17 SDG GOALS introduced by UN back in 2015.

Results which are visible, frequently can be touched and if reporting, not the plans or visions, but results are being reported instead.

The Co-Branding with INDUSTRY 5.0 offers more than the standard

In fact it is unique opportunity to decide and pro-active contribute on the image of the future globaly. With INDUSTRY 5.0 the planet turn back to Blue marble, habitat for live on and not only survive and every product, every solution, every partner, every client is deeply analyzed for the possibility to contribute to one and only aim mentioned about — WASTELESS WORLD creation.

For the first time in history it is not the increased volume of production that deliver increased profitability, but the harmonization of consumptioon and production and this was never applied on the global scale before.

If you want more details and data, please feel free not only to connect with me directly but to connect our business profiles or propose online or face to face meeting in Plzen, Czech Republic, where INDUSTRY 5.0 have been born and where the IBCSD mother LAB is situated in.

Have a nice day free of waste and wasting in all its forms and stay safe

Michael Rada



Michael Rada

I am HUMAN. This is the only title you can find after 30 years in business on my business card. Since 2013 I build wasteless world. I am founder of INDUSTRY 5.0