To keep our food for longer, we freeze it and store it in our Freezers or cool it down in our fridges celebrating those who invented fridges and freezers considering we stopped or slow down the time of destructing what we bought.

Before fridges and freezers were introduced, there has been COLD or ICE ROOMS in which, the ice from rivers and lakes was stored, in thick walls covered with straw, to cool down what needs to be cooled.

The fact is that conservation by cold was introduced much earlier, by NATURE, which simply shows how to do it right again and again and again using no electricity or power.

Before conserving our food did people dry it in sun, or over the fire, smoke it in the smoke, or lay it in salt to get a similar result.

The same we try to do with our memories, we freeze them in a picture. Instead of Fridges, we store them in our mobile phones, cameras, clouds, and computers considering they are safe forever until the battery is low, the device stops working, or a cut-off occurs. It is enough to lose the password and all is gone.

Just recently I had the opportunity to listen to a keynote from South Africa, where the speaker apologize if her presentation would be interrupted by a planned electricity showdown through which the power company spread the volume of generated power between citizens, diving country into zones and assigning each zone time frame for power supply.


This is the best name probably for the seeds you see in the header image and many other seeds that are inside the fruits and vegetables served to our consumption by the best teacher.

They are part of this family and despite not knowing its name I decided to pick it and take it with me from the trip to ZOO which is “helping” to deliver the connection with nature by placing it behind the bars of cages, fences, and glass walls.

Nature let it dry, if there is no freezing weather, conserve it and when the right conditions came, new life would be born. Some may fail but this is why so many seeds are stored in one husk.

Despite this message, of how to support LIFE and EVOLUTION, we celebrate the creation of seedless melons, wine, apples, and more. Instead of taking care of the orchards, we mix chemicals to deliver exactly the same taste and smell without the need to make our hands dirty picking it from a tree.


All the revolutions, including the industrial ones, are nothing more than a spark of light in the never-ending evolution of NATURE.

Not to understand, but to become part of NATURE is the way the FIRST INDUSTRIAL EVOLUTION EVER LED BY MAN (HUMAN) took melting the ice around the senses

Population counter restored from the forced boiling to present the un-reality matching the genius of the UN CHIEF SECRETARY and his visionary team

Two hundred million people from China disappeared

Turned into steam

and clouds



Have a nice time free of waste and wasting in all its forms, stay safe and free

Michael Rada, HUMAN



I am HUMAN. This is the only title you can find after 30 years in business on my business card. Since 2013 I build wasteless world. I am founder of INDUSTRY 5.0

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Michael Rada

I am HUMAN. This is the only title you can find after 30 years in business on my business card. Since 2013 I build wasteless world. I am founder of INDUSTRY 5.0