Michael Rada
4 min readJul 20, 2022


Everyone knows the feeling. The alarm clock sounds in the morning and the first what the sleeper does is to push the button asking for five more minutes before she or he gets to work.

Sleep and Dreaming are so sweet

same as the heat under the blanket or in the sleeping bag.

Everyone loves sleep. The body relaxes and gets recharged for the next day.

It is great to dream and this is maybe the reason why so many become daydreamers as well.

Several years ago start a teenage girl to wake-up many with her words. Sitting on the stairs of the Swedish parliament with a sign SAVE THE CLIMATE, she gets media coverage soon, invitations later and she was one of the first invited to UNITED NATIONS and global events to blame publically politicians and decision-makers for lack of action.

She did well, waking so many, who sooner or later get on Friday to the streets asking the same. Doing this again and again and again and again. 200 times and counting.

The wake-up call works well, the issue is that nobody or very few get out of the bed or comfort zone TO DO. Instead of that becoming FRIDAY´S DAY DREAMERS remain more on ZOMBIES than HUMANS

The little girl grows up into a young woman with MILLIONS in her bank account. Money paid for repeating the wake-up call with no follow-up action. What happens since Greta? What changed?

Empty promises are delivered and pledges. Striking forces strike for the next strike and Fridays seems to be legalized as Strike day, making the working week shorter from five to four days only.

Every minute more, the sleeper hide under the blanket, delivering the possibility to continue on the damage hunting for more.

The world leaders meet in DAVOS again to claim the next one and next and the next, being happy to see how little was needed to eliminate DOERS from doing and making trouble by delivering palpable results.

They know why to fear the doers.

Once a palpable result is delivered by the hands, the hands, body, heart, and mind will never forget what was done and are looking for next to be done. This is the biggest difference between empty calls and Excel sheets and thousands of pages written in scientific language being paid for the number of pages and not for the content delivered.

Just yesterday, on April 1st, 2022, for the first time a CEO and owner of a company joined me on the site, loading a full truck of single-use cable drums to save them from landfills and delivering them to the next place where they would be utilized again.

Being almost the same age as me, he never expected the joy that the result delivered to him. The feeling of fulfillness as he names it, asking me to be on the next load again, to repeat this feeling again.

Today is Saturday morning, I have not started my work at 4 or 5 AM as usually but at 6, and within one hour my network gained five more members, HUMANS that start to understand

Yesterday was the INDUSTRY 5.0 DAVOS 2022 keynote published, shortly after publishing following message was delivered to my LINKEDIN inbox

“Hi Michael,

I saw your post. Tomorrow would be published INDUSTRY 5.0 KEYNOTE speech for the #DAVOS2022 World Economic Forum I hope Klaus Schwab would appreciate it the same as all his colleagues. INDUSTRY 5.0 AMBASSADORS NETWORK Industry 5.0

I am interested in interviewing you for Formidable Men Magazine. Here are my recent interviews.

The author is a celebrity writer, but I am just a simple man with a simple aim TO BUILD WASTELESS WORLD FOR ALL and this is what I have answered. I am not sure if the interview will take place or not, but this is not so important, what is important is the fact that the next person woke up.

The CORE TASK today is simple


Have a nice time free of waste and wasting in all its forms, stay safe and free

Michael Rada, HUMAN



Michael Rada

I am HUMAN. This is the only title you can find after 30 years in business on my business card. Since 2013 I build wasteless world. I am founder of INDUSTRY 5.0