Dear readers, I have realized today the reason why so many, not only sustainability-related projects failed despite strong financial support, marketing, and public awareness. Two things help me with that

THE FIRST ONE is the fact that only one host of podcast invited me to talk with him or her about INDUSTRY 5.0 more than once

THE SECOND ONE is the WALL in my office, or better to say the words written there shortly after the wall was established

Especially one of the words, the one which I use as a name for my article today

Both moments came to me three days after returning back from 2 week stay in the home of my parents during the tumor surgery of my mum. I was asked by her to substitute her and take care of her husband, my dad, and her Father, my GrandFather.

Mum is safely back and you see the happiness in her eyes so as in the eyes of her father, who is at the moment 98 years young.

The reason why I am speaking about it is the connectivity of all the happening.

ENDURANCE is and was all the time close to me. I enjoy long tracks instead of short sprints, long books instead of short ones and I am able to run projects for years without losing the aim.

I am living in the longest one, which will in 7 days from now (2021–11–24) celebrate the 6th Birthday already.

6 years is INDUSTRY 5.0 with me, next to me, inside of me. For 6 years we are building WASTELESS WORLD together and this is the only aim we have.

We have it on contrary to others who jump from one to the next one frequently hunting for more. No matter what, just MORE is needed.


They aim for fast victory, Fast money, the original idea or aim fade away with the first successful investment round. It is interesting that not “COMPANIES” but “STARTUPS” are created following the fashion trend of last decade.

Banks and Investors do not care who delivers results or what works, more important are short stories that fit into one TWEET.

I just wonder how the startups, investors, banks, philanthropists, companies, corporations, government, and world leaders would rate the “17” challenge

that is just being prepared for launch by INDUSTRY 5.0 network and partners


In the entire pandemic time, there was not a single Leader, that set up a time-related goal. Instead of that, they speak about “NEW NORMAL” and unlimited duration.

All promises are delivered without any binding and money and investments are wasted on dreams not to pay for the results already delivered.

This has to change and it must be done on a global scale which is with the global coverage of INDUSTRY 5.0 already possible

Details will be revealed soon so stay tuned if you would like to learn more and until then, let me share a small teaser with you

Have a nice day free of waste and wasting in all its forms and stay safe

Michael Rada, HUMAN

I am HUMAN. This is the only title you can find after 30 years in business on my business card. Since 2013 I build wasteless world. I am founder of INDUSTRY 5.0