Michael Rada
3 min readSep 12, 2022


The Header image is a screenshot from INDUSTRY 5.0 UKRAINE RECOVERY project. It was taken during the war in UKRAINE.

Every war is a permanent battle of emotions

FEAR, PRIDE, SADNESS, HAPPINESS, and much, much more do not remind me of battle, but fireworks in which all emotions together create the image of the war.

Shortly after the beginning of the war, I decided to start my work on the UKRAINE RECOVERY project together with INDUSTRY 5.0 AMBASSADOR in UKRAINE Nickolai and his wife Iryna. Shortly after other ambassadors join and not a single business partner rejected to provide support.

Art in many forms wakes up emotions, images, paintings, songs, dance, and more. All forms of doing so, but it works only if the HUMAN is already awakened inside the human. It may sound strange but HUMANITY is not limited to being human, but animals, plants and I am sure the entire planet and universe have a form of humanity, or maybe we just use the wrong word for what we try to describe.

Today I spend the whole day on a trip to a logistics conference. I traveled across the entire country by train, and using my unicycle was the first and last mile of true e-motion. The spacer is there to differentiate and connect at the same time E-MOBILITY with EMOTION.

In the entire history of the WASTELESS WORLD STORY, there are two articles, which use in the name of the article the word E-MOTION

The first one is from 2015, from the very early days when electric unicycles step into my life and I know from the very first moment it will change my life

The second was published five years later with the same name

Read it, to understand the change

In six hours from the moment I write these lines, I will deliver the next INDUSTRY 5.0 KEYNOTE on stage at the best logistics conference in the country and CEE region, on LOGISTICS RIDE

It is interesting that for the first time I spoke at the conference in the same year in which the first E-MOTION article was published, in 2015, and after that, I was invited by the organizer to deliver my speech at every single conference that follows.

The reason why the organizer invites me was never that I deliver charts, and impress with numbers, or that I become a sponsor and pay money for my posters and billboards, not at all, the reason is that my keynotes and presence wake up EMOTION in every single participant and with the EMOTION the connection to the conference and organizer himself is stronger and stronger so as to the topic and logistics.

To wake up the HUMANITY in every single HUMAN is important and I am happy to be able to do so with my wake-up calls.



I do not say which way you should do, but I know you can do it

Have a nice time free of waste and wasting in all its forms, stay safe and free

Michael Rada, HUMAN



Michael Rada

I am HUMAN. This is the only title you can find after 30 years in business on my business card. Since 2013 I build wasteless world. I am founder of INDUSTRY 5.0