DOES LIAM LOVES DAISY?

Michael Rada
3 min readJun 12, 2020

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I just wonder how many of you do know LIAM

LIAM works for APPLE

He was virtually on the stage during the 2017 APPLE KEYNOTE speech and become one of a very few APPLE workers whos name was mentioned during this expected events.

The issue was, that his few minutes of fame has been ended with the introduction of new, better, more expensive phones introduced that year the same as many years before.

LIAM work for free, he is satisfied with access to electricity and wifi

As mane today

LIAM is

ROBOT

Robot disassembling old apple mobile phones and “tear” them down carefully to components.

But LIAM was sad.

Having nobody to talk with except the broken phones

From celebrity to no-one

His minute of fame gone

DAISY was born

She was not as beautiful as LIAM. She has her own “flat” and she does exactly what LIAM does, just this time for the sustainability report.

DAISY was introduced just one year later

Where is LIAM?

Where is DAISY?

Did they leave the company?

Are they working undercover?

What is the number of processed phones in the time of its existence?

According to original data presented one ROBOT was able to put apart 200 phones in one hour. LIAM was working since 2016. One year has 8760 hours, this means one robot in one-year results in 1.752.000 phones, which makes in four years 7.008.009 phones + second robot with the same capacity working for two years makes together 10.512.000 phones disassembled.

Every single year APPLE sells iPhones worth hundreds of billions of dollars, which means the 10 mil disassembled phones are just a drop in an ocean. Every drop is important because, from drops, the ocean is created, but can we learn more?

I try to search the web for answers. have not found any.

I wrote to Apple, but not get the replay

I am not an APPLE product user, I never owned an APPLE product, so I can not count on the APPLE support which does exist (for sure).

APPLE company introduced LIAM and DAISY as tools of sustainability

It gives the company further media support and it seems to me, this was the aim, for nothing more has been presented.

Do LIAM and DAISY live?

What is the true result they achieved — usually robots record process data

What was or what is happening with the parts saved?

There are many questions that remain unanswered.

Does APPLE represent INDUSTRY 5.0? NO. It does not.

INDUSTRY 5.0 means TRANSPARENCY, PROFIT SHARING, and EFFICIENCY

Not boost of sales

Please remember this during the next not-approved INDUSTRY 5.0 speech. It may be that the speaker or the company or the organization he or she works for just use INDUSTRY 5.0 and SUSTAINABILITY as a buzz word to sell more.

But this does not mean they are SUSTAINABLE

Frequently the very opposite is the reality

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Michael Rada
Michael Rada

Written by Michael Rada

I am HUMAN. This is the only title you can find after 30 years in business on my business card. Since 2013 I build wasteless world. I am founder of INDUSTRY 5.0

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