Michael Rada
4 min readNov 9, 2020

On October 14th, 2020 without medialization or financial support of one of the governments big historical events took place.

It was the day when India started the operation of the 3R ZERO WASTE company, the first company in India that officially represents INDUSTRY 5.0 and systematic waste prevention on the Indian market.

Not only the existence but the execution time clearly indicate the difference.

From the first contact, over the negotiation, it took less than two months to sign an agreement and prepare the cooperation. The founder of the company SHIV Rao Challa is bringing long and rich international business experience and the careful selection of board members and partners guarantee the intention not to build just one of many waste companies, but to create a game-changing environment that will help his country to achieve the sustainable goals long before any other nation.

It is interesting to see that the distance of 7.743 km can be shorter than 75 km which separates Plzen, the birthplace of INDUSTRY 5.0 from the seat of the Czech government including the Ministry of Trade, Ministry of Environment. Ministry of Education and many more who have not reflected any information sent informing about the progress and growth of INDUSTRY 5.0.

From the very first moment of my journey of constructing the wasteless world, I never doubt about it. I have not invented just a product, but a solution applicable without being limited by size, location, material, or industry. Even the money should not be the issue because using ON-THE-GROUND-MINES means financing will be provided by utilizing the generated savings.

INDUSTRY 5.0 changes all industries, it changes the global economy, laws, and regulations and helped many to start from scratch and build the future on a strong platform, not on a top of a pyramid.

I presented already how will change the Fashion industry (2018), Textile industry (2019), Logistics (2013–2020), Education (2015–2020), and in 2020 for the first time in history I have delivered a speech to WASTE INDUSTRY, industry that is directly responsible for the big share of damage and increase of total waste volumes we face in the last three decades.

Next speeches and projects for other industries are being prepared, one of the first to follow would be the ENERGY related industry, so as INFRASTRUCTURE, CONSTRUCTION and FINANCE related industries and of course the governments and administration and all the rest. One by one will learn what will come and why they should apply and implement INDUSTRY 5.0.

Is the resistance to be expected? Of course, because INDUSTRY 5.0 break down the habits, in which wasting was called profit, without the consideration of the real impact

From the very first moment, I have a clear image of the structure of the global network in front of my eyes knowing the location of the synapses and competence centers LABS and WERKS located in every country and region to provide not only the support but realize steps leading to implementation on a national, so as national level.

This is the next topic that differentiates INDUSTRIAL REVOLUTIONS (1–4) from INDUSTRIAL EVOLUTION, which INDUSTRY 5.0 represents. The ability to see the whole picture.

Sharing the same vision with partners, clients and supporters makes it possible to stand out and deliver it worldwide to all, waking-up awareness.

I am sure INDIA partnership becomes the ROLE MODEL and I am looking forward to pro-active cooperation and network growth because with every single partner the volume of waste will decrease.



Michael Rada

I am HUMAN. This is the only title you can find after 30 years in business on my business card. Since 2013 I build wasteless world. I am founder of INDUSTRY 5.0